Top 10 Viva Magenta Flowers and Plants to Grow

Updated: May 15, 2023

Using Pantone's 2023 Color of the Year, Viva Magenta, in the garden with 10 examples of beautiful magenta flowers and foliage, from annuals to trees.

Are you ready for the Magentaverse? Pantone’s bold 2023 Color of the Year selection – Viva Magenta (color 18-1750) – makes for spicy combinations – especially using magenta flowers in the garden. Nowhere to be found in the rainbow, some debate whether magenta is a color – it’s actually the blend our brain creates when it sees both red and purple. Whatever you call it, Viva Magenta has undeniable star power.

Pantone anoints its color of the year based on trend forecasts and psychology, saying Via Magenta is “brave,” “joyous,” and “optimistic,” while “writing a new narrative” for the year.

Magenta looks fabulous paired with lime, silver, moody reds, and even orange and purple. Here are 10 sumptuous choices to energize your garden scenes, with magenta flowers and more in annuals, perennials, trees and shrubs.

glimmer burgundy double impatiens
Via Ball Seed


Glimmer Burgundy Double Impatiens

Impatiens walleriana ‘Glimmer Burgundy’, Annual

Imagine having the richness of a burgundy rose in a compact, easy-care package. This double-flowered impatiens erupts in deep magenta flowers from spring through frost adding sass to your shadiest spots. It can thrive in pots or the landscape without deadheading, coming in at 10 to 16 inches high. A bonus? It’s highly resistant to the downy mildew plaguing impatiens. This annual is hardy to 32 degrees F.

Check out the top 10 bold burgundy perennial flowers.

lascar verbena
Via Selecta One

Lascar Verbena

Glandularia x hybrida ‘Lascar’, Annual

Sumptuous clusters of velveteen magenta flowers with a tiny purple eye cover this undemanding annual all summer. Flourishing in hot, sunny and either humid or drier conditions, verbenas make long-blooming edgers or fantastic container companions for a host of colors. Very attractive to butterflies, Lascar has a semi-trailing habit that grows approximately 12 inches by 12 inches.

Attract more pollinators with the top 10 red hummingbird flowers.

rose pansy
Via PanAmerican Seed

Spring Matrix Rose Pansy

Viola x wittrockiana, Annual

This charmer is ready for spring even when your weather hasn’t caught up with the calendar. The large upright magenta flowers are accented by purple whiskers and a lemon eye. Selected for performance in cool, wet conditions, it packs many flowers per stem and avoids stretching. Even better, it does all this in the sun or in partial shade.

We found the top 10 purple flowers to grow in your garden.

foxglove magenta flowers
Via Darwin Perennials


Foxlight Plum Gold Foxglove

Digitalis hybrida, Zones 7a to 10b

What doesn’t this unabashedly gorgeous foxglove do? Offering strong vertical structure to garden designs, it blooms throughout the summer, is attractive to hummingbirds, and is unpalatable to deer. A hybrid of wild foxglove with pale, dangling flowers that bloom once, ‘Foxlight Plum Gold’s magenta flowers pop with an eye of melted gold with outward-facing blooms. It grows 24 inches tall and up to 20 inches wide.

Want spring color? Try these 10 pretty pink tulips for your garden.

dianthus ruby glitter
Via Darwin Perennials

Dianthus Mountain Frost Ruby Glitter Carnation

Dianthus hybrida, Zones 4b to 9a

Prefers full sun

Call in the butterflies from early spring through late summer with this eye-catching sun lover. With fringed lashes, the painted blossoms of ‘Mountain Frost Ruby Glitter’ are clove-scented, with petals highlighted in pink. They pop against glowing silver-blue foliage that is evergreen—or ever-blue—year-round. The tidy foliage makes a great edging plant at only 8 inches high.

Add more vibrant color to your garden beds with the top 10 pink and orange flowers that look just like a sunset.

Begonia T Rex Ruby Slippers 1
Via Terra Nova Nurseries

T-REX Begonia

Begonia T-REX ‘Ruby Slippers’, Zones 9 to 11

With its mesmerizing foliage and color, this beautiful begonia shines from the shadows. It’s known for foliage more than flowers, but what foliage! Black lightning bolts explode from textured cherry red leaves. Perhaps the largest-leafed T-Rex begonia, this award-winner can spice up shady borders and containers in summer and overwinter as a houseplant, or stay outside in warm zones. Breeder Terra Nova says it has survived with mulching outdoors to 29 degrees Fahrenheit.

Hummingbirds will love these pink nasturtium flowers.

magenta flowers Echinacea Kismet Raspberry 6
Via Terra Nova Nurseries

Echinacea Kismet Raspberry Coneflower

Echinacea hybrida, Zones 4 to 10

This compact powerhouse coneflower pumps out magenta flowers from June through October, while attracting pollinators. The KISMET series echinaceas are known for robust, tidy growth and impressive flower count, and Raspberry is no different. The large flowers maintain their raspberry sorbet color for weeks at a time. It also makes a perfect full-sun container plant. It grows 16 inches by 24 inches wide.

Psst—we love these pretty shrubs with pink flowers.

magenta flowers Temple Of Bloom Heptacodium Fall Color
Via Proven Winners

Trees and Shrubs

Temple of Bloom Seven-Son Flower

Heptacodium miconioides, Zones 5a to 9b

A stunning compact tree delivering shape-shifting flowers, showy bark, and distinctive twisted and veined foliage. It comes into its own in August–just when many gardens are settling in for a nap–as fragrant white flowers emerge that are as irresistible to bees, butterflies, and hummingbirds as to humans. Where’s the Viva Magenta? As the white flowers fall, they reveal raspberry-red bracts that, if possible outshine the flowers. These trees grow 6 to 10 feet tall and wide.

Tianshan Seven Son Flower shines in every season.

magenta flowers Malus Show Time 2
Via Proven Winners

Show Time Crabapple

Malus x ‘Shotizam’, Zones 4 to 8

A multi-season winner, ‘Show Time’ crabapple opens in early spring as the red-tinted foliage emerges turning a rich, deep green. Spring brings the fireworks with fuchsia-red flowers so abundant they almost obscure the branches. In summer, its stately oval shape offers delightful shade. Fall paints the leaves fiery orange and introduces glossy red fruits. From renowned breeder James Zampini through Proven Winners, it matures at 25 feet tall by 15 to 20 feet wide.

Here’s why you should plant a weeping crabapple tree.

Weigelaspilledwine Img 6284
Via Proven Winners

Spilled Wine Weigela

Weigela florida ‘Bokraspiwi’ , Zones 4 to 8

This new version of a favorite shrub brings all the drama and droves of hummingbirds! Hot pink blooms shimmer against the stunning near-black foliage, which adds depth to garden companions even when out of bloom. The compact habit, wider than tall, makes it perfect for foundation beds, parking strips, or deer-resistant mass plantings. It’s adaptable to clay soil, too. Plant in full sun or partial shade. Spilled Wine reaches about 3 feet tall and 4 feet wide.

Next, check out 12 perfectly pink succulents for your home.