Anne Geddes Collaborates With Wave Petunias

 K6a0028Wave Gardening
Photographer Anne Geddes at the Wave Petunias event in Chicago

In celebration of its 30th anniversary, Wave Gardening is proud to unveil an exclusive collaboration with award-winning photographer, Anne Geddes. She is known worldwide for her enchanting and iconic portraits of babies in natural settings.

The Wave team joined creative forces with Anne on an exclusive photo series featuring babies nestled in flower pots among blooming Wave Petunias. The vibrant petunia colors perfectly complement her signature photography style.

"This partnership with Anne Geddes is a celebration of color, creativity and joy."
Sarah Makiejus
Global Marketing Manager of PanAmerican Seed

Anne’s images embody her belief that each and every child must be “protected, nurtured and loved.” Through her lens, she captures the babies’ beauty, purity and vulnerability.

“Every baby is a reminder of possibility, innocence and beauty,” says Anne. “What I love about this collaboration with Wave is how it unites the purity of childhood with the vibrance of nature. There’s something magical about capturing a moment where both are in bloom.”

The images also beautifully reflect the Wave brand’s mission to make gardening feel more joyful, accessible and meaningful.

“This partnership with Anne Geddes is a celebration of color, creativity and joy,” says Sarah Makiejus, Global Marketing Manager of PanAmerican Seed, the breeding company behind Wave. “Both Wave and Anne are icons in their fields, and together we’ve created a collection that captures the wonder and vibrancy of life.”

Enter the Babies and Blooms Contest

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Poster of Anne Geddes’ Wave Petunia images

When you view the whimsical and heartwarming images, it’s easy to make the connection between flourishing flowers and the wonder of new life.

“Really what this means, with these babies and blooms, it’s really about growth. It’s new life in the garden, new life in your bellies, new life with your grandkids, that’s really what life is all about — the next generation,” says Katie Rotella, senior public relations and digital manager at Ball Horticultural Company.. “And we’re happy to celebrate that with you.”

During a special event in Chicago, Anne joined the the Wave team to unveil the images from the collaboration and announce a contest to continue the celebration.

“This is a big milestone year for Wave Petunias, if you haven’t heard. We’re turning 30. It’s the 30th anniversary. Back in 1995 we started it all. But like our petunias, we’re going big this year,” Katie says.

What Can You Win?

Wave Petunia growers and fans can enter to win a baby photoshoot with Anne Geddes in New York City this September.

One contest winner will be selected to receive:

• A professional baby photoshoot with Anne Geddes (baby must be 7 months old or younger by September 2025)
• Travel and hotel accommodations
• A $600 Visa gift card for meals and expenses

The contest opens to U.S. residents age 18 and older on May 3, 2025 and runs through July 30, 2025.

Look for the Special Wave Plant Tag

Img 5454Courtesy Lori Vanover

To enter the contest, purchase any Wave product at a local garden store and look for a special Anne Geddes “golden baby bee” plant tag. If you see the tag, you can scan the QR code to enter for a chance to win.

Visit the official contest page to upload your receipt, a photo of the product and baby bee tag, and a short personal statement about what Wave or Anne Geddes means to you.

See the full details and official rules online for an alternative method of entry.

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